We surveyed members of a Fortune 500 PAC to help shape their communications strategy. Here are the key findings.
1. More communication: Over 72% of members placed high priority on PAC communications as a member benefit.
2. More wonk. Around 60% placed high priority on receiving more policy and race analysis.
3. It’s about the mission, not the benefits. The top factors motivating members to give all involved supporting the mission of the PAC (not the annual gift).
Unsure about what your members want to hear? Create a survey and evolve your communications strategy to better resonate with your audience.
– Caitlin Donahue, SVP of Curley Company