Data is key to developing winning strategies around engagement and retention. Before you launch into the development phase, I want you to look at these critical metrics:
1. Retention rates by dollars and number of members. What’s the average length of membership? What does the lifetime member look like?
2. What is your super product? Where are people buying the most stuff from you? Is it a convention? A certification?
3. Where are people participating? What is their engagement? Where are they showing up?
Turn this information into a retention plan that really speaks to your members’ interests. Start digging!